TRAI’s traceability rules states that all messages of sanders should be detected to prevent misuse of messaging service for spam and fishing. The first telecom regulator had asked providers to implement the rules by 1 October 2024. It was later extended by 1 November and now the last date is fixed on 1 December. In addition to promotional and telemarketing messages, the traceability rules also affect the one-time-password (OTP), which a person uses to reach the app and transfer money/reach the information of his bank account.
Why does TRAI want to implement this new rule:
According to TRAI, unwanted promo messages, which can be kept as spam and fishing attacks by cyber scams are continuously increasing, which should be banned. Regulator has warned that these messages are often used by scammers for personal information of users such as OTPs etc., which are used to reach their bank account and rob money. It may take time to get OTP messages with the new rule. If you are thinking of doing banks or reservation etc. then you can get late OTP for this. Let us tell you that TRAI has taken this step because scammers get access to users’ phones through fake OTP messages and select them heavy.
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