Why Bollywood is struggling to beat pandemic blues

“If I’m going to a movie theatre now, I want an out-of-body experience, I want the rollercoaster,” says Sucharita Tyagi, a film critic, about the growing pan-India appeal of the southern Indian film. “In the pandemic, a lot of people discovered these non-Hindi, south Indian films, because when you’re sitting at home flipping through streaming platforms, you’ll run out of Hindi films to watch after a point.”

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