Meet Sua, SK Telecom’s new ‘lady robot’ – Times of India

South Korea’s top wireless carrier SK Telecom has introduced a virtual human model to promote its artificial intelligence (AI)-based assistance platform. The female virtual model has been named Sua. The lady robot has been developed by 3D graphics development company On Mind Inc. Sua is the latest in a slate of recent virtual human development projects, mostly by gaming companies, introduced in South Korea, with most notably Rozy, a virtual influencer created by video tech company Sidus Studio X, having made headlines for starring in a number of high-profile product commercials.
What will Sua do
Sua will make its debut as an SK Telecom model in commercials for the company’s A. (pronounced as A dot) AI assistance platform. The A. is SK Telecom’s content streaming platform. It operates around 10 channels for movies, drama series, sports programs and others.
According to SK Telecom, Sua is the first-ever virtual human to be adopted as a product endorsement model in the country’s telecom industry. She will appear alongside K-pop singer Jang Won-young in A.’s latest promotional campaign material, reports Yonhap news agency.
How does Sua look like
SK Telecom said that Sua’s face image was graphically transposed over that of a real actress who performed her role during the A. commercial shoot. The voice of Sua has been created using the company’s AI-based speech synthesis technology to promote natural communication with users in real-time.

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