The ‘repost’ feature was first spotted by social media consultant Matt Navarra, who shared a screenshot of Adam Mosseri‘s Instagram profile showing a repost tab with an icon similar to that of Twitter’s retweet.
Instagram Reposts Tab on profiles?!What’s dis Adam? https://t.co/WayWCJGBfx
— Matt Navarra (@MattNavarra) 1662565867000
Later, Alessandro Paluzzi, a reverse engineer, shared a snippet of what appears to be a splash screen for the ‘repost’ feature test, highlighting what is new about the feature.
Instagram pitches the ‘reposts’ as a new way to recommend new posts to your friends by resharing them on your feed, or you can also have it on Stories, as usual. But, if you choose to reshare a post or Reel on your feed, it will appear in a separate ‘reposts’ feed to your followers, and their reply to these reshared posts will be sent to you as a message.
Well, resharing a post is not entirely new for Instagram. The convenience of resharing a post, story or reel has been there for a long time, but one can not reshare a post on their feed without using a third-party app, which involves its own risk. And now that even TikTok has the feature to reshare videos, it was time for Instagram to introduce the feature.