Jio Celebrity has filed its reference interconnect offer (ROI). The document details the new tariff plans set by Jio Celebrity following the merger of Celebrity Bharat and Viacom18. This suggests that pack prices may increase with the new merger. For example, it has been decided to keep the price of Celebrity Price Collect (SVP) Hindi and SVP Hindi Ordinary packs at Rs 110, compared to the combined cost of Star India and Viacom18’s previous individual Hindi base packs at Rs 110, according to TOI. There is an increase of %.
Jio Star will feature many popular channels in its pack, such as Star Plus, Colors, Star Gold and Star Sports. Not only this, the company has the cricket rights of the Indian Premier League (IPL) and all the major events organized by the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI). In such a situation, we can also get Jio Celebrity subscription at premium prices. The broadcaster has introduced 83 packs comprising 134 channels, which include entertainment, news, sports and a wide range of infotainment options.
Recently the merger’s direct competitors – Sony Pictures Networks India and Zee Entertainment Enterprises (ZEEL) had also increased the prices of their base bouquets by more than 10%.
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