According to a report by Techchchan, Instagram has confirmed the testing of these advertisements. A spokesman for the company told Publication, “We always testing formats that can increase the value for advertisers.” However, it also states that testing is being done only to assess its performance and the spirit of users and if it is officially applied to large userbase, the company will give updates.
Holy Moly! Meta Apparently is now forcing us to observe advertisements in our feeds on Instagram!
The app official canceled me from scrolling time this advertisement is only a bonkers advance to me. pic.twitter.com/740exjgyl2
– Dan Levy ✡ דניאל לוי (@shedanlevy) June 1, 2024
After the Reddit Post, many other users experienced these advertisements. X (Earlier known as Twitter) user @Thedanlevy also posted about these advertisements and shared more information about them. Calling it a “boneckers move”, the poster showed that these advertisements were labeled as ‘Advert Fracture’. As shown in the screenshot, there is an information icon next to the label that opens a bottom sheet with the title “you are watching an ad brake”.
Below him, a text gives the details of this feature and it is said, “Ed Break is a new way to see advertisements on Instagram. Sometimes you may need to see the advertisement before browsing. “For now, it seems that these Ad Break 5-seconds are long, however, some users have also seen 10-second advertisements. Claimed.



