Indian Folk Spend Greater Than Trillion Hours on Their Mobiles, Leisure, Media Trade Will Get Spice Up

With the increase in sales of smartphones in the last few years, the time to be spent on them has also increased. The period of content related to entertainment on smartphones is also increasing continuously. The major reason for this is the cheap internet in the country. Last year in India, people have collectively spent about 1.1 lakh crore hours on their smartphones.

The annual entertainment report of the consultancy firm EY states that people spend average five hours per day on the screen of their smartphones. About 70 percent of these views social media platforms, gaming and videos. This has made the country’s biggest segment for the first time in the country’s media and entertainment industry for the first time in the entertainment industry. However, the people of Indonesia and Brazil are ahead of Indians in spending time on smartphones per day. The total time spent on smartphones due to a large population in India makes it the largest market in the world.

Along with American companies like Amazon and Meta, Reliance Jio of Mukesh Ambani is also trying to increase its share in this market. About 56.2 million people in the country use smartphones. This is more than the total population of the US and Mexico. Last year, 5G subscriptions increased to about 27 crores more than doubled. 40 percent of the Internet subscribers in the country are in rural areas.

This report states that there has been a decrease in revenue and market share of the main traditional media industry of television, print and radio. Live events like cricket tournaments and concerts have increased in the growth of media and entertainment industry. However, the country’s smartphone market has declined in January this year. Weak demand behind this and the main reasons for the last year’s inventory are the main reasons. American devices maker Apple has gained strong growth on a year-on-year basis in January. In the last few years, Apple sales and manufacturing have increased rapidly in the country. According to the report of the Market Research firm International Data Corporation (IDC), the shipments of smartphone companies in January have been around 1.11 million units. This is a decrease of about 9.7 percent compared to the same month of last year. The smartphone market was also reduced in the fourth quarter of last year.