Google Cryptocurrency Making a major change in the industry, the European Union (EU) has updated the Crypto Advert Coverage in the European Union (EU). This new policy will be effective from 23 April 2025 and is aimed at promoting transparency and consumer protection as per the new Markets in Crypto-Belongings (MICA) regulations. This change will have a direct impact on companies that want to advertise in EU services related to Crypto Exchange or Software Wallet.
CASP license becomes compulsory
According to the new policy of Google, now only those advertisers will be able to run advertisements related to crypto which will have CASP (Crypto -sset Provider Supplier) license. This license should be issued by the National Authority of EU concerned. In addition, advertisers will also have to get a special certification from Google. This means that no one can promote its services through Google Commercials, now any non -compulsed or unreserved crypto company. Also, advertising materials will have to follow the MICA as well as the local policy.
27 EU applicable in countries, transactions to France-Germany-Finland
This Google policy will be applicable in all 27 countries of the European Union, including large markets such as France, Germany, Spain, Italy, Poland, Netherlands and Denmark. However, Google has announced temporary relief for some countries under the transitional system. For example, the current licenses in Finland will be valid till 30 June 2025, in Germany till 30 December 2025 and in France till 30 June 2026. During this period, the licensed companies there will be able to run advertisements through Google without a new MICA license, so that they can get enough time to get into the new system.
First warning on non-transportation, then action
Google has also clarified that if an advertiser violates the new policy, there will be no immediate action on it. First he will be given a warning of 7 days so that he can make necessary changes and fix his advertisement according to the rules. If the improvement is not done within seven days, then Google will take steps like banning the advertisement account. This process provides transparency and time facility to advertisers so that they can ensure raise without panic.
Significantly, this policy of Google is for the security of its users. For the safety of users, many types of updates and alerts have been issued by Google, in which Beware of fake crypto thieves on Google Commercials Like alerts include.
Changed Crypto advertising landscape with MICA
Markets in Crypto-Belongings (MICA) Regulation aims to bring the services associated with cryptocurrency to the entire EU under a uniform and secure regulatory framework. This will provide better protection to the consumer and prevent fake or misleading propaganda. This new policy of Google is a major step in this direction, as it allows only certified and licensed companies to promote promotion. Due to this, it will be possible to make the Crypto industry more professional and transparent.
Conclusion
This new Crypto Advert Coverage of Google is a sign that the crypto market is now moving towards a regulated and accountable future. Companies who want to remain in the EU market will have to complete the CASP license and the process of Google Certification as soon as possible. Delaying it would mean losing a big opportunity of digital marketing. In the coming times, only companies will succeed which will adapt themselves to time with these regulatory changes.
