Kuo’s report, published in Medium, states that Apple will launch a new Eye Professional with M5 chip in the third quarter of 2025 this year. The specifications will remain the same as before, but the processor will be upgraded. The company is carrying a target to ship 1.5-2 lakh units. Apple in 2026 will not bring a new XR product, and this year will be worked on technology and design.
It has been further stated that the biggest shift will be seen in the beginning of 2027, when Apple will launch its first Impish Glasses. These will be display-free but will be equipped with voice control, gesture recognition, camera, video recording, music playback and AI. Their look will be like glasses like Ray-profit. According to Kuo, this product will play the same role for Apple that AirPods do Thas i.e. new user base.
In addition, in 2027, Apple will also launch a new, lighter and cheaper eye wind. Its weight will be reportedly lower than Eye Professional to 40% and will be given the iPhone-class chip. In the design, plastic and magnesium alloy will be used instead of glass so that the device becomes more lightweight.
The report further states that the second half of 2028 will bring the second-generation model of Apple Eye Professional, which will have a completely new design, Mac-class chip and light body structure. In the same year, the company will also bring XR Glasses which will be equipped with a display and user interface can be controlled with gesture.
It is worth noting that the company was also going to bring a display accessory for an iPhone/MAC in 2026, but the project has been stopped at the moment as Apple is now reading it.
According to Kuo, Apple’s focus is now very clear about smart glasses. The Eye Professional Series will remain in the premium segment, while after 2027 the company will move towards more consumer-friendly and wearable form factor.
