YouTube is going to bring a big change on its platform. The company is launching a new AI-based Past Estimation System from 13 August 2025, which will estimate the age of users themselves. That is, if a user puts 25 years of age in his profile, you will decide by looking at your Watch history, search behavior and other activity whether he is actually above 18 years or not. कंपनी का कहना है कि इस कदम का मकसद ऑनलाइन स्पेस को कम उम्र के यूजर्स के लिए और ज्यादा सेफ बनाना।
According to YouTube, this AI Estimation System is currently being released in the US. The AI model will work on the basis of many factors, such as what the user has searched, which type of videos are searched, when his account was created and how is his overall behavior. If AI decides that the user is under 18, based on these signs, the platform will automatically apply some changes.
The biggest change in this will be the closure of personalized ads. That is, such users will now get advertisements, but they will not be based on the user’s activity or interest. In addition, digital wellness features such as brake reminder, time limit, sleep mode will be automatically turned on. Some types of content, especially repeat viewing or potential videos coming in the hermeful category, will not be removed from the feeds of such users or will not be seen in the search results.
If an adult user accidentally comes into the category of “Under 18” due to this AI system, then he will have an option to review. He can use an identity card, a selfie or credit card verification issued by the government to verify his age. YouTube has made it clear that the entire system has been designed keeping in mind the privacy of the user, but despite this some data experts have raised questions on how much it will affect the user experience if AI takes the wrong decision.
Content creators will also be affected by this move of the company. If a large number of teenagers are included in the audience of a channel, then now that channel will not get as much add revenue. Because showing personnel users will now stop showing personged ads, which can affect the income of the creators. Also, features such as gifts and superchats during livestream may also have some limitations, so that any kind of economic misuse can be prevented.
Currently this AI system will be implemented on selected users in the US. If its performance is satisfactory, it can also be implemented in countries like UK, Europe and India in the coming months. Especially there, where strict rules are already applicable regarding the digital safety of children.
