This app will give customers a common reward point under the name Neucoints. These reward points can be achieved online or by purchasing at the health locations. According to the details on Tata’s website, this platform will also have list of various platforms of Tata including AirAsia India, BigBasket, Croma, Tata Click and Westside.
Apart from shopping, Tata NEU users will also be able to do their utility bills and online and in-institution with the help of Tata Pay. It will also support Unified Payments Interface (UPI) payment and will also provide EMI options to customers. By using the Tata Neu app, customers will also be able to send money to UPI or bank account.
After launching this week, the Tata Neu app will be available to both Android and iOS users.
The screen shot of the app store listing shows that along with providing the facility of pursuit and payment, Tata NEU will also help in providing financial service to its users.
People who know about Tata Neu told Devices 360 that Tata has been working on this app for the last several months. It has been tested internal and has shown various experts of the industry to take their feedback.
The company is going to make competition difficult for Indian fintech companies including Paytm and Mobikwik by bringing Tata Neu. Tata has a strong base of its own offline retail channels. She is present in all segments, so that she can attract users in the beginning. The company is said to have been working with investment firms including Japan’s softbank to raise capital for Tata Neu and its works.
